Parent-teacher organizations are vital in filling school funding gaps, from supporting teachers with classroom resources to sponsoring extracurricular events. The best PTO and PTA fundraisers balance broad appeal, manageable logistics, and strong community participation.
There are countless school fundraising ideas, but PTO and PTA groups often succeed with tried-and-true approaches that engage families year after year. Here are five proven options that consistently deliver results.
1. Brochure Fundraisers
Brochure fundraisers let families order from catalogs featuring items like candles, home goods, or seasonal gifts. The PTO/PTA earns a percentage of each order.
- Why it works: Wide product variety appeals to many different supporters.
- Advantages: Straightforward to run through a fundraising partner; strong seasonal potential.
- Considerations: Requires coordination with vendors and distribution of products.
- Best for: Large schools or parent networks that can reach many households.
2. Auction or Gala Night
An evening event where parents and community members bid on donated items or experiences. Local businesses often contribute, making it a showcase of community support.
- Why it works: Combines fundraising with a fun social gathering.
- Advantages: Potential to raise significant funds in one night; strengthens ties with local businesses.
- Considerations: Requires volunteer planning, event space, and strong promotion.
- Best for: PTOs/PTAs with active parent volunteers and engaged communities.
3. School-Wide Spiritwear Store
Selling custom apparel — shirts, sweatshirts, hats, and totes — raises money while building school pride. Online platforms simplify the process by handling orders and shipping.
- Why it works: Families love showing school spirit with gear they can wear year-round.
- Advantages: Minimal administrative work; ongoing revenue potential.
- Considerations: Fresh designs are important to keep excitement high.
- Best for: PTOs/PTAs looking for a fundraiser that works throughout the school year.
4. Gift Card Fundraising (Scrip Fundraising)
Families purchase gift cards for retailers they already shop at, with a percentage of sales going back to the school.
- Why it works: No extra spending for families — they shop as usual while raising money.
- Advantages: Ongoing income stream; no product delivery required.
- Considerations: Works best with consistent promotion to keep families engaged.
- Best for: PTOs/PTAs that want a simple, year-round fundraiser.
5. Holiday Shop Tradition
Holiday shops let children buy small gifts for family members during school hours. They’re often stocked by fundraising vendors and run with the help of parent volunteers.
- Why it works: Creates lasting memories for students and builds school community spirit.
- Advantages: Fun, festive, and family-friendly; can become an annual tradition.
- Considerations: Seasonal event that requires volunteer support.
- Best for: PTOs/PTAs that want a holiday fundraiser families look forward to each year.
Conclusion
PTO and PTA fundraisers succeed when they bring families together while providing meaningful support for schools. Whether it’s a holiday shop or catalog sale, the best fundraising ideas for parent-led groups should lean into your community’s strengths and interests.
